When Fitness-tek was ready to refresh the site we’d previously built, owner Kevin Votta asked us to update the layout of their site and blog—preserving the energetic vibe we’d established, honoring their brand guidelines, and maintaining their recognizable identity.
It was the perfect chance to put client testimonials in the spotlight and make the blog a more prominent feature—without losing the Fitness-tek spirit or sacrificing a seamless user experience.
In order to make it slightly easier for Kevin to manage the website and content updates, we wrangled the page content, visuals, blog posts, and client testimonials, and moved the site from Webflow to Squarespace—rebuilding from the ground up.
Freshening things up included using some new Squarespace features, custom code, merging older content with new, rewriting content, optimizing visuals, setting up core SEO in Squarespace, and adding new blog posts including testimonial videos.
View more of our work by clicking below or view a full list of recent work here. ➞
