After several years with the same look, feel, and very similar functionality, Allinium’s CEO, Susan Elliott-Rink, felt the brand had outgrown its original identity. Having built and maintained their first site, we were thrilled to partner with Susan to reimagine Allinium’s brand and website for its next chapter.
Version 2.0// Backstory
Susan, a client since the early days of MadSky, asked us to re-envision the Allinium brand and website, aligning the visual elements and content more closely with how her business has evolved over time.
Our only directive was to create something thought-provoking—no stock “inclusive marketing” images (other emotion-invoking photos or art would work, though). Using carefully curated art from Absurd.design (with our own personal touches), we redesigned and rebuilt the site in Squarespace, migrated from Webflow, tightened the content, and integrated consultation scheduling via Squarespace's Scheduling.
View more of our work by clicking below or view a full list of recent work here. ➞
